and bus drivers,  one could also sit down on a washing machine eyes closed - works as well at lulling to sleep, the landscape is not truly necessary, only as a background for who has to keep the eyes open , for example car drivers.
This lightly waved landscape delighting car drivers deeply does not do anything neither threatening with deserted vastness  or steep areas nor with boredom, it is varied, lightly moved without making nervous, it is fantastically relaxed, cushioned. To be relaxed - the mantra of adults, to be released from tension - why actually?

This now is somewhat embarassing as after all we had the Englightenment and Structuralism and other great things, but we cannot deny it: this is the pressure we experience: SCHEIN (appearance/ illusion) is a constant factor in life as very obviously one trys to capture mimetically the situation of happiness, the inimitable but by all humans ever again searched for state, half fish half plant in uterus. To seemingly arouse this feeling  and even without being able to consciously remember this state. That is why in cars small children go to sleep contently and right away, there is humming and wiggeling as in times before.

All further pressures that change with fashion are superficial pheno- menoms, whether they flash or are colorfully bright, squeak or grunt. Superficial phenomenoms belong - like art - to the area of commu- nication. And naturally a child is lured with superficial phenomenoms, with such a flashy automaton, also adults react predictably on key temptations, these are more or less instilled or handed down reflexes. Behavioral biology has been able to make very flawless tables for that. Conditioned stimulants, conditioned appetentia. One can call this Pawlow dog and self-justice by mistake purchases. But all this is
always on the tempting surface, just like adorning feathers on erpels  or lipstick.
Once you have stepped into such a wiggeling car and engage in it, feel unwatched and comfortable, then if you are lucky - and  you reliably will be  otherwise not that many adults would like to enjoy driving a car and all children like to sit in a wiggel car - then that thing gushes up from the unconscious and it does not matter at all if one produces CO2 and how much because this undisturbed uterus story, this feeling of security is what one has in mind, all talk about airbag is completely irrelevant.
 
Grunting machines, sweeping pavement slipping away beneath the car with music coming out of the loud speakers placed around the driver, music he chose himself (everything can be chosen and nobody seems to hinder him). That is why the advertising clips are mainly shot in natur landscape, this applies for cars of middle and upper class anyhows. Those do not exist in the city where constantly agreements and communication have to be made, with all senses awake who can drive first or whatever, who gets the parkind spot or other. These hectical situations are subject of small car advertising where everything is about agility and enchanting non-essentials, most of the time purchases are stowed away, flower bunches are thrown on the back seats, market baskets are deposited in the trunk, women's legs under flower-print skirts, fast strides and communication - typical female chitter-chatter - conveys a true second-car-feeling, so of course also nice but only in addition to continuum, the great undisturbed rustleing and roaring in the womb.
Heike Breitenfeld has built an exhibition here the control station of which can perhaps best be discovered in the short video in the crawl-basement: something is hiding, in the dark, narrowness, it cannot be defined precicely but knows how to be looked and served for - the whole life.

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