worked
over
in a way so that the reflection of the
environment is reduced to a minimum, if not even
wholly eliminated from
the pictures. Even in outside photographs the
surfaces of the cars look
as if they have been shot in a photo studio. It can
be presumed that
the advertised product is supposed to be in the
forground and
environment should not distract. That just the car
industry focuses out
the environment in its advertising poses questions.
Insofar is it
intentional by the car industry to focus out the
environment factor in
connection with vehicles? What is not there (because
of it being
focused out) cannot be damaged, right?
Just this surpressed reflection of the environment is what the artist gives back to us here. In an figurative sense she does this by extracting the reflections out of the vehicles and transfers them onto the mirror foil. In the exhibition rooms you see mirror foils on the walls and on the windows. Those foils correspond with the forms of reflections which are to be found for example on chromium-plated bumper bars or headlights. You can see yourself in those distortedly mirrored. Also the road with its passing cars, pedestrians and buildings across is reflected in the foil in the window. The missing, the focused-out seems to be integrated again in the whole. And so also the ambition of the artist becomes clear when we come back to the word CROMOLOGIE. CROMOLOGIE is an interdiscipline science. |
She
includes the areas of cosmology, the science that
deals with the
universe as a whole and the reflecting metal chrome. As the
chemical sign for
chrome is "Cr" cromology is spelled without an 'h'. In
chrome is found
united no longer only the inside space of a
building but also the
world as a whole. Humans, animals, plants, sky and
earth - hence
so-to-say the whole environment - which surround the
chromium-plated
metall rims, the chromium-plated headlights or the
chromium-plated
bumper-bars are to be found in those distorted
fictitious worlds.
Independent whether the onlooker is in urban or rural
space - he/she
cannot remove him/herself from affiliation of the
whole as part of the
cosmos, not even in estranged form. I have to admit that cromology is an invented word by the artist behind which seemingly some sort of science is concealed. I hope you forgive me this small deception because the phenomenom of illusion is complex as mentioned in the beginning. Have fun with Hoeppner's CROMOLOGIE. © Erica Lotockyj erica.lotockyj@email.de |
back home |