Communication looked at with a view-point of finding identity
Birgit Weiglein, 2008, EINSTELLUNGSRAUM e.V.

The man with the lantern, what is appearing there?

1. Bridging: a) Necessity: Automobile
Necessity: "mobility'/ 'independence'
-sofar focussed on attributes like speed, consumption, comfort
-widening of the aspect 'mobility' by 'impact on the environment'/'effect of mobility'
b) Overlapping of necessities:
The wish for mobility meets limits in the reality shared by all of us,
this has a positive effect on the publicly perceived seriousness of
the subect and the urgency to act.
a) Necessity: Supply of demand/consumption/economy,
sofar focussed on variety, availability and price
b) widening of the necessity:
'supply of demand' by 'satisfied markets'/'consumption refusal'
  consequences: concentration of communication of information on the aspect of 'sale/distribution/consumption'
 oversized usage of communication canals = flood of information
U-extern: advertisement, PR, proportion quote (TV)
U-intern: newspaper for staff, Intranet, competitions
CONSEQUENCES:
Decreasing willingness to perceive by one-sided orientation of information

2. Own concern:
concepts for communication for markets, branches and economical systems
focus: marketing
The conceptual foundation is based on systematics
- self presentation
- definition
- reflection
Foundation of this base are experience results from the areas of
- the quality market research (area of consumers/ mass goods)
- marketing
- communication in the company
- structure of the company

 		Concept

Gefšrdert von der Kulturbehšrde der Freien und Hansestadt Hamburg und vom Bezirksamt Hamburg Wandsbek
 		back